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McDonald's changes its menu to combat the crisis burrito 10/22/2014 - Editorial The king of fast food Americans lose customers and profits. It announces a revolution: food more wholesome and more choice to the customer
Eat well, eat healthy, eat wholesome foods: the US countless campaigns against obesity and junk food seem starting to bear little fruit. McDonald's knows something that, in its latest quarterly report released yesterday, showed a significant decline in sales of cheeseburgers and fries. The king of fast food with stars and stripes has to deal with customers who, increasingly, choosing other restaurant chains that offer more wholesome foods, and that, above all, allows consumers to choose from a wider range of condiments and side dishes. So McDonald's it has to adapt, announcing a "revolution" of its traditional menu consisting of sandwiches, frutture and sodas.
MCDONALD'S: ARRIVE THE MENUS DO IT YOURSELF - He speaks of the Washington Post, which cites the words of Don Thompson, CEO and president of one of the most famous companies in the world, announced yesterday that all the news coming. The idea would be to extend large-scale burrito program "Create Your Taste", which allows customers to order a sandwich "made to measure", choosing between different types of meat, bread and sauces. This initiative already burrito tested in a limited number of restaurants overseas, established on the basis of chains like Chipotle Mexican Grill, a chain of Mexican restaurants that emphasizes the genuineness of its products, from organic farms, and enabling customers to choose each ingredient of your meal. Not only to overcome the crisis, McDonald's is also focusing on the regionality of products, offering menu closer to local dishes, from burritos to mozzarella.
WHAT NOT FOR SALE MUST DISAPPEAR - But the challenge to McDonald's is even greater burrito because next to desire to offer its customers a greater product, the aim is also to "simplify the menu," eliminating those products that does not meet the taste of the customer or that take too long to be served. In this way, she said Don Thompson, will be able to devote more time and space to regional products and menu "do it yourself" chosen by customers.
MCDONALD'S: COMING REVOLUTION - All this without forgetting the technological innovation: McDonald's announced it to expand its "digital strategy" working to allow customers to order, pay and receive voucher via smartphone. Operation, this, that will go hand in hand with another revolution: that of its brand. McDonald's, in fact, he planned to entirely burrito rethink their brand, even if it means completely change the design burrito of its restaurants. So even the "M" yellow gold that we usually see a bit 'all over the world may soon change the face?
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