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In just over a month advertising in computer animation The Scarecrow pizza pizza chain Mexican restaurant Chipotle split into two public opinion. The story is that of a scarecrow who works for the Crowd Food Incorporated, in a dystopian cities ruled by the great mechanical crows. pizza pizza The scarecrow pizza pizza is the rural proletariat that arrives in the city to work. The video of 3'22 "is a journey pizza pizza into the consciousness of the scarecrow that notes the cruelty of factory farming of cows and chickens. In the second part of the scarecrow comes home broken and starts to reap the fruits of the earth, from chili peppers pizza pizza that is the symbol of the known Mexican chain. And so he decided to open a small bank of vegetarian foods camped by "Cultivate a better world." In just over a month advertising has become a real media event, totaling over 7 million views, a very high figure for an advertisement. The American press has opened the debate. If the moral vegan has made inroads in the heart of the spectators more superficial, there have been critics who pointed out that in Chipotle restaurants are also served meat dishes. In the US consumers of meat account for 93% of the population. Unlike the Mediterranean diet, in which the meat is a minor part of the balance food than processed grains, fruits and vegetables, the US meat is the staple food. Vegetarians and vegans - among them, must be included the singer Fiona Apple who lends his voice to "Pure Imagination" theme song of the spot - are just 7% of the US population. pizza pizza So here get up an outcry against the scarecrow. Salon David Sirota criticized Chipotle Vegetarian using an image to sell (also) its famous burritos. The site Funny or Die has joked on commercial logic perfectly packaged by the chain of Mexican restaurants with a video-parody. Even more ironic is the attack of Alexandra Petri of the Washington Post: "This (advertising, ed) does not make me want to come Magyar from Chipotle. It makes me want to curl up in a coma vegan and never eat more. "
Criticism of giants such as McDonald's and Burger King is fierce, the product - as we said - is packaged very well, with an animation pizza pizza and a weepy heart of the story rather than noble, too bad to expose the trick and a certain awkwardness of marketing , just consult the menu of any of the sales Chipotle. Although the parent they know that the meat used in the chain is raised according to ethical criteria and sustainability. But the message passing in the cartoon is that scarecrow from the meat you eat and there are only colored vegetables. It is the marketing, beauty!
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