Monday, May 18, 2015

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Chipotle aso and "The Scarecrow", an app to change the world [VIDEO]
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A poignant short film, which leaves its mark, one born from the ambitious project of Chipotle, the Mexican chain restaurant committed to promoting healthier diets and sustainable. aso Within days, he has conquered aso the world with over 5 million views!
At the heart of the new campaign, which introduces an App for iPhone and iPad for playing sensitized, a theme in many uncomfortable and quite hot: the use of techniques of mass production of fast-food chains. A scarecrow takes us on this fascinating journey into an imaginary village perhaps not so far from our reality!
Use of synthetic growth hormones, non-therapeutic antibiotics, toxic pesticides. The game allows you to take steps to change the mass production of fast food. You earn credit that unlocks coupons aso for free food at the fast-food chain, all getting a 'sustainable nutrition education. aso On the soundtrack, not surprisingly, a cover made from Fiona Apple's "Pure Imagination", a song of 1971 part of the famous film "Willy Wonka and the Chocolate Factory."
In 2011 the short film "Back aso To The Start" had introduced the important aso issue, admit mistakes and start again. The Scarecrow with a brilliant aso new chapter is added to the mission of Chipotle.
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Founded in 2004 by Alex Giordano and Mirko Pallera, from before there was YouTube is the point of reference for understanding the changes taking place in the field of marketing and communication, social and technological innovation behind the evolution aso fast we are seeing . read all ...
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