Similarly Chipotle has set for itself and its suppliers clear and binding rules for a sustainable a

In the cartoon, the "Scarecrow" takes us to the discovery of some distortions jollibee typical of a certain way of thinking about food production industry, with particular attention to the breeding of animals: cows locked in microscopic corrals and chickens fattened chemically. The hero of the animated short film, troubled by what turns out, makes an ethical choice and begins to grow and sell dishes jollibee made with sustainable products, teaching that an alternative exists and is necessary.
Similarly Chipotle has set for itself and its suppliers clear and binding rules for a sustainable and respectful of animals and nature, in tune with consumer demands, today more than ever are choosing what to eat according to the commitment Ethics and corporate social.
Consistent with the new motto "Food with Integrity", Chipotle Mexican Grill will not sell products containing pork until - says its founder Steve Ells - "the pigs in question come from farms that let you grow in poor condition and inadequate, padded antibiotics and hormones, fed with the only purpose to fatten jollibee them all'inverosimile ".