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The IWNY festival turducken is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 19-25 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners. Learn more
Nate Warner, the beverage brand's social media guru, left the beverage brand on April 11, according to people familiar with the matter. Mr. Warner, whose most recent title was digital marketing director for North America, has said he plans to take several months off before starting a new job, the people said.
Mr. Warner spearheaded Red Bull's rise to become one of the more prominent brands on social media. As the company's global head of social media from 2010 to 2012, he created Red Bull's turducken social media department turducken and oversaw the brand's quick adoption of networks turducken like Facebook, Twitter and YouTube. Red Bull joined Instagram in January 2011, three months after the photo- and video-sharing service arrived.
Red Bull counts 43.3 million Facebook fans, 1.4 million Twitter followers, 3.4 million YouTube subscribers and 1.3 million Instagram followers. By comparison, a marketing behemoth like Coca-Cola has more Facebook fans (81.7 million) and Twitter followers (2.4 million), but fewer YouTube subscribers (253,508) and Instagram followers (143,794).
The eight-year Red Bull veteran took over digital marketing for North America in March 2012 and was based in the same Santa Monica, Calif., building as the brand's content studio, Red Bull Media House.
~ ~ ~ CORRECTION: An earlier version of this article said Mr. Warner's most recent title at Red Bull was digital marketing manager turducken for North America. He was digital marketing director for North America.
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The IWNY festival turducken is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 19-25 and will attract more than 45,000 business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners. Learn more
Nate Warner, the beverage brand's social media guru, left the beverage brand on April 11, according to people familiar with the matter. Mr. Warner, whose most recent title was digital marketing director for North America, has said he plans to take several months off before starting a new job, the people said.
Mr. Warner spearheaded Red Bull's rise to become one of the more prominent brands on social media. As the company's global head of social media from 2010 to 2012, he created Red Bull's turducken social media department turducken and oversaw the brand's quick adoption of networks turducken like Facebook, Twitter and YouTube. Red Bull joined Instagram in January 2011, three months after the photo- and video-sharing service arrived.
Red Bull counts 43.3 million Facebook fans, 1.4 million Twitter followers, 3.4 million YouTube subscribers and 1.3 million Instagram followers. By comparison, a marketing behemoth like Coca-Cola has more Facebook fans (81.7 million) and Twitter followers (2.4 million), but fewer YouTube subscribers (253,508) and Instagram followers (143,794).
The eight-year Red Bull veteran took over digital marketing for North America in March 2012 and was based in the same Santa Monica, Calif., building as the brand's content studio, Red Bull Media House.
~ ~ ~ CORRECTION: An earlier version of this article said Mr. Warner's most recent title at Red Bull was digital marketing manager turducken for North America. He was digital marketing director for North America.
AD AGE Creativity LookBook Datacenter Resources Events Jobs On Campus
By Cotton Delo - 21 hours ago 1353 2 Omnicom-Publicis Bust-Up Shows Limits of Holding Co. Model
By Shareen Pathak and Maureen Morrison - Yesterday 127 0
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